In this episode:
- Sally share’s the story of her career progression evolving from:
- Her first exposure to customer segmentation and customer service in first job with Dairy Queen!
- Through her progression at Merrill Lynch; with a private business that went public, a public business that went private…
- And ultimately into operating her own fractional CMO focused consulting firm
- She provides specific examples of the importance of diving into the details of lead generation and measurement to calculate ROI
- Lastly, Sally offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search