Episode 2: Paul Elliott, CEO of Tiger Pistol
In this episode:
- Paul share’s the story of his career progression evolving from:
- A role in retail commerce to starting his own Search Marketing agency
- Through the progression of 3+ mergers and acquisitions into SaaS Product Development in the Local Advertising space
- And then onto his CEO role at Tiger Pistol
- Paul presents specific case studies on Tiger Pistol’s differentiators in the marketing as a SaaS based “collaborative advertising” product
- Paul offers his perspective on how to differentiate yourself in a job search, and provides insights into the impact of Data, Artificial Intelligence, and Machine Learning in MarTech