Chapters
(00:00) Sean Nowlin’s career path has been non-linear, starting in a non-marketing role at Progressive Insurance before becoming an expert in programmatic paid media advertising and eventually founding Spotlight IQ.
(03:39)Sean discusses their career journey in marketing, including experiences in traditional and digital marketing, working with different companies, and the importance of data-driven marketing.
(07:18) Progressive Insurance and their opportunities for employees to switch roles, resulting in a well-rounded workforce.
(10:57) Sean explains their motivation for entrepreneurship and the focus of their business in connected TV advertising.
(14:36) Sean discusses the importance of relevant advertising and privacy concerns in connected TV.
(18:15) Sean emphasizes the importance of socializing and networking in college, shares their unconventional route to marketing, and predicts a disruptive impact of AI in the workforce.
(21:54) Advice for job seekers and potential entrepreneurs in a tough job market

Each week, we interview proven leaders from our network, to learn from their experiences, and share their Talent Attraction and Candidate Experience stories with you.

• Our mission is to promote the accomplishments of our guests
• Highlight the companies where they work and the services, and products that they offer
• Share success stories from their experiences and, most importantly
• Provide strategies for job seekers and advice to talent seeking to accelerate their careers.
  

Today’s guest is Sean Nowlin, Founder SpotlightIQ.  Sean got his start at Progressive Insurance in a non marketing role. And as many of my other guests he seized the opportunity at Progressive and has gone on to become a specialist in programmatic paid media advertising. He recently took the entrepreneurial jump a new company focused on connected TV media buying. In our chat, Sean shares his insights across a few areas:

• Pulling back the curtain on Connected TV and Programmatic Marketing
• The power of networking and community in your job search
• Recognizing when the time is right to make the entrepreneurial jump
• The journey to starting SpotlightIQ

SpotlightIQ: A Marketer’s Entrepreneurial Leap into ConnectedTV

[00:00:00]  Ron Laneve: Hello and welcome to Episode 27 of the Bell Falls Search Focus on Talent podcast. I’m your host, Ron Laneve. Each week, we share the career stories of tech experts and marketing mavens, operational gurus, and sales leaders to illustrate how they have navigated the non linear career path.

[00:00:21] Ron Laneve: Today’s guest is a marketing executive. He got his start at Progressive Insurance in a non marketing role. And as many of my other guests he seized the opportunity at Progressive and has gone on to become a specialist in programmatic paid media advertising.

[00:00:35] He recently took the entrepreneurial jump a new company focused on connected TV media buying. Please welcome my good friend, Sean Nowlin, Founder and CEO of SpotlightIQ Sean, thanks for being here. 

[00:00:49] Sean Nowlin: Thanks for having me. Ron.

[00:00:50] Ron Laneve: Really excited to share your story and really excited to get to the Spotlight IQ story. Can you walk my audience through your career path? Really talk about the how’s and the why’s around the moves you made. Was it serendipity? Was it intentional decision making along the way? I’m sure it’s a mix of both. Those stories I get fascinated by and can’t wait to hear about.

[00:01:12] Sean Nowlin: Yeah, I definitely have had a nonlinear path. Being in advertising and marketing by the very nature of the business, it proves out to be nonlinear anyway. And I would say it’s definitely been a mix of both serendipity and, purposeful decisions.

[00:01:28] Sean Nowlin: I graduated from St. Ignatius here in Cleveland in 1996 and I went to Ohio University, go Bobcats. But I will say that I majored in having fun there. I spent a few years before transferring to Cleveland State, but wouldn’t have it any other way.

[00:01:41] Sean Nowlin: I met my wife at an OU alumni function, and after she graduated, she was a year before me. A lot of great friends, a lot of great experiences there. But I came back to Cleveland started going to Cleveland State, and a friend of mine, who also went to OU, came back, and he had started working for this company called Fantasia Fresh Juice.

[00:01:58] Sean Nowlin: It was one of the original smoothie companies based in Chicago as a startup. I got some entrepreneurial lessons there and I started focusing on work and put classes on hold for a bit. Did that whole world in consumer packaged goods operations. I got a real lesson in branding there too. This is a brand new company in a nascent category that pretty much has gone through a huge evolution where not many beverage companies want to sell no added sugar beverages even though it’s all fruit.

[00:02:28] Sean Nowlin: There’s only one left and that is actually Naked Juice, which is what’s what Fantasia Fresh Juice became. So it was merged with Naked Juice back in the day. Odwalla was in the space from San Francisco. Naked Juice was LA,\. Fresh Samantha was in the northeast. All merged. Odwalla, and then Naked Juice were the two left. Did that for a while then finally got things together, graduated from Cleveland State in 2007.

[00:02:49] Sean Nowlin: Right at a great opportunistic time before the Great Recession. I was looking for a job, graduating with a marketing degree, a business administration marketing degree, and I ended up at claims at Progressive Insurance, just trying to find a job and get into the workforce finally as a college graduate.

[00:03:05] Sean Nowlin: I got started there and then 18 months later at Progressive, a job in e-marketing opened up and I got a role there and been on that side of things ever since then. Spend some time at Progressive left there, went to the agency side. Spent time on the agency side working for a company at that time called PPC Associates, and then it became 3Q Digital. They were really performance marketing before growth marketing was a term, based in San Francisco. I spent a lot of time there then brands, agency side, back and forth, and ended up in Cleveland at a marketing agency called Fathom. Focused on programmatic. 

[00:03:39] Sean Nowlin: Then purposely left and went to a custom home builder. That’s actually where you and I had met. Definitely an interesting experience. A good dose of what traditional marketing is really about and the difficulties of trying to apply digital to traditional. That was definitely an eye opener. A lot of companies that have been around for a while, they would like to be digital, even though there’s really not much of a difference between digital or traditional anymore. It’s all data focused. 

[00:04:06] Ron Laneve: And traditional there was billboards, TV, radio, pamphlets, things like that. The whole gamut.

[00:04:14] Sean Nowlin: Event marketing. A lot of local events worked with Fox 8 here in Cleveland, some really cool campaigns. A lot of the work that I was doing there, especially with TV did help lead to where I am today. 

[00:04:26] Sean Nowlin: After there was at a company called Brandmuscle here in Cleveland, which is an enterprise SaaS platform that helps big fortune 500 companies manage their co-op dollars with their agents or dealers. So the Farmer’s Insurances of the world and Alstate of the world and helping their insurance do local marketing. 

[00:04:44] Sean Nowlin: After that I went to what was at the time called Social Code, which was the social media agency actually was the first API partner with Facebook back in the day. Joined there and in about two months in the pandemic started. But we were just gonna be close for two weeks though. It’s just going to be two weeks and then we’re all going to be back.

[00:05:00] Sean Nowlin: Did a lot of remote work for awhile like we all did. The company went through a rebrand to Code3. Very interesting to join a company right before the pandemic that went through a rebrand in the pandemic and all the struggles that came with that. Then the downturn in the economy last year. And so I finally made a decision to go the entrepreneur route and launched Spotlight IQ this year. Which is still in the programmatic media space but with a focus on connected TV advertising.

[00:05:29] Sean Nowlin: It’s been an interesting route from that time starting at Progressive till today. I have not had to struggle with putting in applications anywhere which I know is a very hard thing. I saw a lot of really good people struggle through that and continue to struggle through layoffs. I know that’s hard. I would say that every position I’ve had or opportunity I’ve had have come from my network. It is a byproduct of a lot of purposeful communication and engagements and relationships I’ve had over the past 15 years. It just, it comes naturally to me, meeting people and getting to know folks.

[00:05:59] Ron Laneve: I want to go back to Progressive because I’ve had a lot of guests on here who, who’ve been a Progressive, who’ve been a non marketing roles and, now our CEOs of companies, and mostly marketing executives.

[00:06:08] Ron Laneve: What about the Progressive model led everyone to the opportunities that they’re into today? 

[00:06:13] Sean Nowlin: I think that first and foremost Progressive was an insurance company. They did have a lot of firsts. The first .Com. Everything they did was rooted in data and I have a lot of experience with insurance companies. My wife still works for a major insurance company, is an executive there. Everything that she does and works on is rooted in data. I would say Progressive really takes the cake from a data and application of data perspective, and most other insurance companies struggled to keep up with them or kept up with them and did really great things as well. But everything from their product marketing to advertising is all data driven and Progressive has in my opinion, probably the richest set of data out there to optimize off of. 

[00:06:57] Sean Nowlin: So especially people in the marketing world who spread their wings out of Progressive, we really learned how data can be an important thing when it comes to creative and when it comes to messaging not trying to just take shots in the dark. I think that’s where Progressive really shown and obviously having great big budgets enabled people that work there to do a lot of different testing and have a lot of different exposure to different platforms and partners. So I’d say just the very nature of the richness of the data and the ability to work with a lot of different partners gave people a lot of experience to do different things after they left. 

[00:07:28] Ron Laneve: And were they intentionally plucking people out of their roles in non marketing positions into marketing roles or was that just a Progressive way was to promote from within and give people opportunities as opposed to higher external. 

[00:07:41] Sean Nowlin: I started in claims there. Eighteen months later I was looking for a role in marketing. I knew the person who was hiring for the role and I reached out and my experience with consumer packaged goods and where product needs to go on a shelf translated to display advertising and where an ad showed up on the screen. But being there made a huge difference and they do really move people around there.

[00:08:00] Sean Nowlin: I know somebody I work very closely with right now started in pricing. Somebody else started in accounting and finance. So they really do get well rounded individuals. I knew that they do hire outside from time to time. But once you get in there a lot of people like to stay as well. And a lot of people come back actually. It’s a great company to work for. 

[00:08:18] Ron Laneve: Smoothies plus claims equal marketing career. Fast trajectory. 

[00:08:23] Sean Nowlin: Non linear, right? Like I said, non linear. 

[00:08:25] Ron Laneve: I want to level set on a couple things. Programmatic advertising and Connected TV. Can you give some brief definitions of those two things?

[00:08:32] Sean Nowlin: Absolutely. Programmatic just means biddable media. You’re participating in auction. I think everybody’s familiar with Google and paid search ads. Everybody’s bidding on the right to show up when someone says cheap car insurance. Programmatic media is just a way of making it easier to get different types of media like video or display banners or audio. But it really became more about the piping and the infrastructure. So it’s just a way of delivering ads to a consumer through technology. 

[00:09:01] Sean Nowlin: Connected TV is a part of that. But it’s just the natural evolution of old school TV advertising. What used to be, you’re calling up a station, you’re calling up a local cable system, and you’re buying a bunch of spots getting in front of a ton of people at the same time. Now that everybody’s got a set top box or some sort of streaming platform it’s really become more one-to-one advertising.

[00:09:24] Sean Nowlin: It’s still a premium channel and you have to be careful with it. But it’s just a way of buying that media in that programmatic way. And I was luckily enough to be at Progressive before programmatic was even a term. So I’ve been involved with the industry from the very beginning. I’ve seen it through struggles and successes become a pretty big, powerful force in media next to paid search and paid social, like with Facebook and TikTok. 

[00:09:46] Ron Laneve: We’re going to talk about that some more when we talk about Spotlight IQ in a minute. But first, before we get there, the step to being an entrepreneur. To going out on your own, to founding your own company, to, taking that leap. I know it wasn’t considered lightly, right? You and I talked a lot about it. What led you to jumping off the edge taking that leap and, going for it.

[00:10:07] Sean Nowlin: It’s something that I’ve always wanted to do. I grew up in an entrepreneurial family. My dad and his twin brother opened a deli. It was called the Old River Deli in Rocky river, Ohio. It was really close to home and they shared this space with the landlord’s ice cream shop. It was a struggle. It was a startup grind. They also had a catering business as well. So it was a lot of things going on. 

[00:10:30] Sean Nowlin: It was a struggle for a long time and actually we’re just getting it right when the landlords decided to get out of the ice cream business and offered the whole space to my dad and my uncle. At the same time, they had a family friend who had retired and was looking to invest in this great idea to go from, selling 5 sandwiches and pop to trying to maybe come up with an idea for a full service restaurant.

[00:10:50] Sean Nowlin: They made that change and they made a go at it. So as you can imagine, restaurant business itself is very difficult. I got a lot of lessons on entrepreneurship then. Even with those stories, I just liked the idea of really working for myself and being my own boss. That’s what the genesis of it all was. I always wanted to do this and following my dad, and my uncle’s footsteps. 

[00:11:10] Sean Nowlin: You’re , we talked a lot about this. It wasn’t taken lightly, but, it was also with the right circumstances. The right situation presented itself for me in a way that, I felt really great about doing this and taking the shot at it. Then lastly, I wouldn’t do this without the support of my wife. And her ability to understand marketing is insane so putting up with that idea. So I just rolled that into the craziness of being an entrepreneur and owning my own business and real and went with it. 

[00:11:33] Ron Laneve: Okay. Very cool. All right. SpotlightIQ Yeah. Tell us about it. 

[00:11:37] Sean Nowlin: In my getting my MBA at Case, I did a lot of entrepreneurship classes. Entrepreneur by acquisition, is a big thing at Case now too, it’s how to be an entrepreneur just by buying your own business. So I thought about that route. But the advice I’ve gotten is you know, this, so well over 15 years, why would you want to go buy, a company that makes men’s grooming products or something like that? That’s a fair point. 

[00:11:57] Sean Nowlin: When I thought about what can I do in programmatic? I had taken a lot of lessons from my previous experience and focus is something that I’m trying to apply here. Within programmatic a very big growing section is connected television or also referred to as OTT or Over the Top. It’s specific to the lean back environment in the living room and when you’re watching TV there. Trying to do the one to one connection with consumers when they’re in a spot where they’re actually used to getting advertised to. 

[00:12:28] Sean Nowlin: But if we can improve that by making sure the right message is getting to that person, at a very efficient manner. Using really cool things like custom bidding algorithms first party data, and then being able to give real insight, not just campaign reporting. But really trying to understand what the audience is and what the brand can learn about that audience. Just focused on, connected TV advertising within that space and helping brands get in front of their consumer with that right message.

[00:12:53] Sean Nowlin: We’re in between an agency and a platform. I am not looking to have us be an agency where we’re looking to upsell, a lot of different services. We just want to really want to focus on one thing that I think can get ignored, in a lot of agencies or brands and connected TV specifically. 

[00:13:09] Sean Nowlin: On the platform side we work with The Trade Desk or Beeswax or Pontiac Intelligence. We’re just trying to bring the best. We’re not looking to build, a software solution. We just want to really be focused on advertiser buy side services. If I got to say, we’re an agency just to fit into a box, I’d say we’re a hybrid, a connected TV focused agency or CTV agency. But trying to bring the best of the platforms and the agencies to the brands. 

[00:13:35] Ron Laneve: For the consumer who’s sitting on their couch at home and watching TV, for the person, that knows their phone is listening to them and, knows that ads are following them around on the internet, et cetera. Used to advertisers following them wherever they go.

[00:13:47] Ron Laneve: Can you pull back the curtain on connected TV a little bit if that’s even such a thing and give me an example of how it works, a real life example of, watching a game or watching a show?

[00:13:58] Sean Nowlin: Yeah. I have a great example that was relevant to a conversation I had last week. My daughter plays softball and spring of 2023, I was watching a lot of softball. I was watching the ESPN+ app on my Apple TV. I started getting a lot of ads for what was a new campaign at the time for the great company called Great Lakes Brewing Company here in Cleveland. They had just debuted a very heavy IPA called Vibacious. And these ads I saw ’em a lot. So I knew that I was being targeted, at least, ’cause I’m in Cleveland and somewhere along the lines, I do have a love of craft beer and bourbon but, somehow I’m probably fitting into that cohort of, craft beer fans too and sports. 

[00:14:39] Sean Nowlin: So I think all those things go together. And I knew that I was more than likely targeted by, the agency, but it was a great campaign. It’s stuck in my head ever since then. I know that I am also biased to a degree. But I also know that my Gmail account’s been free for a reason for 20 years and I’m okay with the trade off of free if I’m going to get relevant advertising, I think that’s what we’re trying to do is serve up, relevant advertising, and we work with a lot of different types of companies, CPG, drug to consumer, financial services. Our ideal client is somebody that isn’t already a big enterprise, a company that they’ve got it figured out but a mid market brand that’s looking to try to do more with their connected tv or take their video on social or otherwise and take it to the next level. Great Lakes is a great example of a mid market company trying to do something different. And that would be a example of a relevant connected TV advertising that I found personally, good and I like to see especially supporting local.

[00:15:35] Ron Laneve: I agree with you. And again the other point there is that you and me could both be watching that softball game and getting different ads on TV, right?

[00:15:43] Sean Nowlin: Yeah, absolutely. You still have ESPN selling those spots direct. At that time Wilson sporting goods could have been an ad we both would see. But yeah, knowing you’re Bell Falls you might’ve been targeted with something specific to recruiting in a B2B space. I definitely know that I have been as well. I’ve been retargeted by platforms that I can use, because they know that I visited their site. But and relevant to me not totally creepy. I understand everybody might have a different opinion.

[00:16:11] Sean Nowlin: But I do think though that there are concerns about privacy. I want to say though, connected TV, by the very nature, it’s not like your web browser, there’s no cookie in connected TV. So there’s a lot of other ways of targeting, but it’s not cookie based targeting. 

[00:16:27] Sean Nowlin: But I would say that yes, there’s a concern about privacy and what companies are doing with your data. I think that is, very important. We want to be very transparent on our end also. But again, there, this is the economic model of the internet, so it’s like there’s gotta be a trade off or you’re gonna pay for everything. And I don’t think everybody wants to pay for every little thing that you’re using right now.

[00:16:47] Sean Nowlin: I’ve come to grips with it and I do think a lot of consumers also okay with it to a degree. 

[00:16:52] Ron Laneve: How was the beer?

[00:16:53] Sean Nowlin: The beer was very good. The beer was very good. One at a time, though it was a very heavy ipa. 

[00:16:57] Ron Laneve: Alright, so moving on. As it relates to college students and those, entering the workforce soon, especially, those thinking about getting into marketing. What I’ve seen through a lot of the curriculums that they go through, I don’t think a lot of emerging graduating students fully understand all of the opportunities in marketing and the chances to specialize versus be broad, et cetera. What are your thoughts around, current state and future state and, predict a little bit on your suggestions on where somebody should focus? 

[00:17:30] Sean Nowlin: I know that we live in this world, especially after the pandemic where so many things still are remote. People want to be more remote than in the office and companies are pushing back. Companies are forcing employees to come back five days a week in some cases. But I think for me, my point of view starts with college. 

[00:17:46] Sean Nowlin: There are a lot of people that will say, is college worth it?

[00:17:49] Sean Nowlin: I think this idea that you don’t have to go to school and you don’t have to do all these things, can make an impact on somebody’s career. Because you go to school you take classes that are interesting to you. You’re working with people, you’re working with good people. You’re working with people that might have personality conflicts. And I think that’s an important way to start off your training is going to school and learning to deal with people. It is very hard for someone to come from the bubble of living with your parents and in local school mentality, and then going out graduating the degree and being in the workforce, I think that’s important.

[00:18:24] Sean Nowlin: So whether or not you decide to go away to school or go to a, you go to a commuter school, whatever. The time you spend there, be more social, do more things and not just from checking boxes, but just from being able to get used to working with other people. I feel very strongly about that. I feel like I want my kids to go to a school, go away and learn more about life in general. So I think that’s important to start.

[00:18:45] Sean Nowlin: I think that there is no one route to come to marketing especially in the digital realm. I think I came to this place from my experience working in consumer packaged goods and operations. You’re talking about delivering to grocery stores at four in the morning. That has a whole different world than being behind the screen here and, planning CTV campaigns. But it is a culmination of a lot of real world experiences. Do not shy away from participating in things, especially in college or recently out of college.

[00:19:17] Sean Nowlin: I like to say this to everybody that I mentor and coach or directly support, take care of growing your network. I never liked glad handing. I don’t like the old school meetups. I don’t even know if these are a thing that much anymore with people recently or soon to be graduating from college.

[00:19:34] Sean Nowlin: But, cultivating that network. I have, a nice LinkedIn network of people that have been classmates, family, friends. Colleagues I’ve worked with vendors, partners, clients. I’ve really spent time almost on a one to one basis with a lot of people understanding, who they are. So meeting people, and cultivating that network in an organic, true way helps lead you down that path. Experiences are important and your network starting with high school even is super important to cultivate. 

[00:20:04] Ron Laneve: Any predictions on the future of marketing? What’s coming next? What’s the hottest trend? 

[00:20:08] Sean Nowlin: I am really amazed with the pace of innovation in AI, especially since chat GPT was announced. Last summer we saw hilarious videos made, I don’t know if he’s ever saw the famous beer commercial, which is a bunch of really weird looking people laughing and holding very strange beers with four hands to OpenAI Sora announcement a few weeks ago with that unbelievably realistic looking movie trailer. 

[00:20:34] Sean Nowlin: None of that exists It’s without human interaction. I think that we’re going to see huge disruption with AI in the workforce, in the next couple of years. But I don’t think it means replacement of people with tools or software. Some people don’t want to hear that. But the last 124 years we’ve seen the invention of the car over a horse and buggy. We’ve seen radio, we’ve seen television, photography. Those things transform the world, and things are happening at a lot faster pace. You’re going to see a lot more AI driven creative this year. And, and obviously in an election year, things are going to get really wacky, I think. But at the core is still humans directing AI platforms to create things.

[00:21:20] Sean Nowlin: Taking it back a step from a more business approach. I am a big believer in application of AI on a business end of things. AI in Human Resources, AI and Finance. Ways of making things happen faster and more efficiently while you can free up people to do more strategic things. I think you’re gonna see a lot more AI driven startups this year. I don’t mean AI platforms. Companies using AI to scale and grow and in the creative side of things. I think you’re really going to see unreal transformation this year.

[00:21:51] Ron Laneve: Lastly, for experienced talent individuals out there on the market looking for their next thing, whether they’re in a role right now or not. You’ve been on the other side too. Walk me through any advice you have for those individuals, could be networking, could be the way they format their resumes and LinkedIn. Any ideas on how to break through that barrier and, get past the 800 other people applying for the job that you’re looking for, which seems to be a common thing, at least these days?

[00:22:19] Sean Nowlin: Yeah, I know it’s tough, I think that a lot of it has to do with last year’s job market, it was brutal. It’s not like this year’s getting off to any better start you see a lot of layoffs.

[00:22:31] Sean Nowlin: I do feel very strongly with, going after your own personal network and cultivating those relationships. Some of this might be cliche, but I will tell you that I’ve talked to a lot of people that have struggled and they’re more focused on filling out that 800th application and being frustrated instead of trying to go, maybe spend that time meeting with someone. So fighting against that and just trying to really go out into the real world and have those conversations will help you more than filling out the a hundred application. 

[00:23:00] Sean Nowlin: You and I’ve talked a little bit about software platforms that companies are using and how to break through that and which AI Platform you can use to help you create a better resume. I’ve been through all that too. That being said there are times to start businesses, and there are times to not start businesses. And right now this is a time where tools are cheap, time is on your side, look into your solopreneur ideas or teaming together with some friends that you worked with. Now is an opportunity to start a business and you don’t need to be a Silicon Valley startup capitalized with, a hundred millions, billion dollars, whatever of VC funding to to take off. So I would say that is also something to consider this year is if you even have that itch or maybe you’re interested. I know some people be like, heck no, I’m not going to be, an entrepreneur.

[00:23:46] Sean Nowlin: You never know until you really think about it. Something might pop up as an opportunity, but I would say that’s the last thing is to think about the time we’re in right now. Opportunities, like this, after economic downturns, while things are still slow that’s an opportunity to take a next step. 

[00:24:01] Ron Laneve: I wish I could say that was all scripted, but it’s not. Those were great pieces of advice Sean. I appreciate it. And you heard it right here, the Sean Nowlin Incubator for new startups is open and taking applications. 

[00:24:13] Sean Nowlin: I love talking to people about, business about marketing, advertising, ad tech.. I take a consultative approach to everything in my personal interaction, business interactions, business development interactions. I just like to help and I like to talk about cool stuff when it comes to marketing and advertising and it somehow comes through and genuine. I’ve been through a lot and seen a lot of different things and a lot of different life experiences lived here in Cleveland, lived up in Detroit, lived in San Diego for a while. So I’ve been around traveled and stuff. So have a definite unique perspective on things.

[00:24:46] Ron Laneve: I think we have those those ways of looking at life in common and I’ve always appreciated that, and really thankful for our friendship.

[00:24:53] Sean Nowlin: I’m happy to be here. And I say I echo the same sentiment, we’ve gone back a ways now and enjoy our conversations. I do like the opportunity to talk about career paths, having the nonlinear one myself you’ve done a great job helping others, get connected to new opportunities and always happy to sit here and talk more about how somebody can get from point a to point B or perhaps from point a to point F or Z. 

[00:25:14] Ron Laneve: The best of luck. Can’t wait to watch a Spotlight IQ grow. And the next time we’re on we’ll be talking about that. 

[00:25:21] Ron Laneve: Sean, have a great day.

[00:25:22] Sean Nowlin: Thanks a lot, Ron. You too. Thanks

 

 

March 21, 2024