Bell Falls Search Focus On Talent Felicia Chiles

Felicia Chiles Director of Marketing First Energy Home

In this episode:

  • Felicia share’s the story of her career progression evolving from:
    • Managing customer experience for all online consumer acquisition at America Online. 
    • Through her progression at American Express, where she was part of one of the first Programmatic Ad-buys focused on customer acquisition.
    • And ultimately into Director of Marketing at First Energy Home – implementing eCommerce for products and services for First Energy Consumers.
  • She provides specific examples of the importance of user research and content development to support the customer journey.
  • Lastly, Felicia offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.