In this episode:
- Felicia share’s the story of her career progression evolving from:
- Managing customer experience for all online consumer acquisition at America Online.
- Through her progression at American Express, where she was part of one of the first Programmatic Ad-buys focused on customer acquisition.
- And ultimately into Director of Marketing at First Energy Home – implementing eCommerce for products and services for First Energy Consumers.
- She provides specific examples of the importance of user research and content development to support the customer journey.
- Lastly, Felicia offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.