May 2021 - Bell Falls Search

In this episode:

Michelle shares the story of how and why she started Hello, LLC:
- Being fired can be a good thing! It’s a catalyst for change…especially for entrepreneurs.
- When building a company, it’s critical to create Core Values, and then truly follow them!
- Creating an environment for working moms and women to thrive!
She provides advice on the right college major to choose to be successful in Social / PR…and also why analytics is the key to driving value with Social Media.
Lastly, Michelle offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search

In this episode:

Megan share’s the story of her career progression evolving from:
- Food photographer at Ponderosa Steakhouse, through her MBNA call center experience
- To her Digital Marketing exposure at one of the earliest Job Sites – the regional player: CareerBoard
- And ultimately through a few agencies before landing as the CEO and Co-Owner of Point to Point
She provides specific examples how to properly implement the holistic strategy of Marketing Automation and how to create accountability via marketing programs.
Lastly, Megan offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Felicia share’s the story of her career progression evolving from:
- Managing customer experience for all online consumer acquisition at America Online.
- Through her progression at American Express, where she was part of one of the first Programmatic Ad-buys focused on customer acquisition.
- And ultimately into Director of Marketing at First Energy Home – implementing eCommerce for products and services for First Energy Consumers.
She provides specific examples of the importance of user research and content development to support the customer journey.
Lastly, Felicia offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Sally share’s the story of her career progression evolving from:
- Her first exposure to customer segmentation and customer service in first job with Dairy Queen!
- Through her progression at Merrill Lynch; with a private business that went public, a public business that went private…
- And ultimately into operating her own fractional CMO focused consulting firm
She provides specific examples of the importance of diving into the details of lead generation and measurement to calculate ROI
Lastly, Sally offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search

Monthly Archives: May 2021