2021 - Bell Falls Search

In this episode:

In our continuation of our chat with Matthew, he shares suggestions for experienced candidates evaluating their next move.
- Focus on measurement of success
- The importance of impact vs hours and effort
- Interview the company! Evaluate the culture and core values of a company vs only the role description
- Once the candidate is in the door, both the company and the candidate should throw the resume out the door…focus on expectations and the business fundamentals / alignment

In this episode:

Matthew shares the story of his career progression and entrepreneurial success:
- Matthew started in Finance and was planning on a career on Wall Street.
- He quickly learned that companies with better brand strategies had higher valuations and he became fascinated by story telling and brand development.
- Curiosity and Data are his keys developing a meaningful career with non-stop learning.
For those beginning their careers, it’s imperative to develop: critical thinking, problem solving, writing, and curiosity.
Lastly, Matthew shares a favorite case study from his rebranding project with Warner Brothers.

In this episode:

Tara shares the story of her career progression and success as a Marketer:
- Tara’s career spans product marketing in Consumer Products with American Greetings, to Financial Service with Cardinal Commerce (Visa)
- She talks about and give specific references about how the power of CURIOSITY can lead to great marketing as well as impact your career aspirations.
- Tara discusses the importance of putting yourself into a position to take calculated risks in order to grow.
Why experimentation with projects is so important.
For those beginning their careers, it’s critical to demonstrate your self-driven ability to learn.
Lastly, Tara shares the concept of leveraging a Brand Plan for supporting your job search.

In this episode:

Jacob shares the story of how and why he started mGenio:
- With a career focused in professional services, Jacob’s technology and business acumen led him to building his own firm
- mGenio is focused on custom software development including enterprise and mobile applications, IoT (Internet of Things) integrations, and Salesforce implementations.
- What is IoT and how do you become an Internet of Things developer?
Why experimentation with projects is so important.
Jacob provides insights into the importance of attitude and aptitude for his talent evaluation process.
Lastly, Jacob shares his top three Vietnamese restaurants in Cleveland to get Pho!

In this episode:

Arnold shares the story of how and why he started Yalo:
- With a degree in Chemical Engineering, a decade implementing ERP solutions at Accenture, and then driving Sales & Marketing in a SaaS business, Arnold started his own marketing agency…and built a successful distributed workforce years before it has become more widely the norm.
- Yalo is a FIJI word for “soul” – and Arnold uses film, art, and music to drive inspiration for his clients’ projects.
- Extracurriculars matter…especially leadership positions. Become a Greek Heritage Dancer!
He provides advice on positioning yourself for interview success. Think beyond your resume…create a presentation that tells a story about you and your capabilities.
Lastly, Arnold offers some excellent advice about the importance of being “nimble” in your interview and trying to break the mold of sticking to a script.

In this episode:

Michelle shares the story of how and why she started Hello, LLC:
- Being fired can be a good thing! It’s a catalyst for change…especially for entrepreneurs.
- When building a company, it’s critical to create Core Values, and then truly follow them!
- Creating an environment for working moms and women to thrive!
She provides advice on the right college major to choose to be successful in Social / PR…and also why analytics is the key to driving value with Social Media.
Lastly, Michelle offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search

In this episode:

Megan share’s the story of her career progression evolving from:
- Food photographer at Ponderosa Steakhouse, through her MBNA call center experience
- To her Digital Marketing exposure at one of the earliest Job Sites – the regional player: CareerBoard
- And ultimately through a few agencies before landing as the CEO and Co-Owner of Point to Point
She provides specific examples how to properly implement the holistic strategy of Marketing Automation and how to create accountability via marketing programs.
Lastly, Megan offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Felicia share’s the story of her career progression evolving from:
- Managing customer experience for all online consumer acquisition at America Online.
- Through her progression at American Express, where she was part of one of the first Programmatic Ad-buys focused on customer acquisition.
- And ultimately into Director of Marketing at First Energy Home – implementing eCommerce for products and services for First Energy Consumers.
She provides specific examples of the importance of user research and content development to support the customer journey.
Lastly, Felicia offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Sally share’s the story of her career progression evolving from:
- Her first exposure to customer segmentation and customer service in first job with Dairy Queen!
- Through her progression at Merrill Lynch; with a private business that went public, a public business that went private…
- And ultimately into operating her own fractional CMO focused consulting firm
She provides specific examples of the importance of diving into the details of lead generation and measurement to calculate ROI
Lastly, Sally offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search

In this episode:

Heather shares the story of her career progression, evolving from:
- Her first exposure to startups at Lucent Technologies, New Ventures Group
- Through the progression of her exposure to MarTech and Data as a Service (DaaS)
- And then onto her Entrepreneur in Residence role at JumpStart, Inc.
She presents a case study of a successful Cleveland, OH based SaaS/DaaS company called Thrivable
Heather offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search
Last, more observations on the critical role that data plays in enhancing career development and success in the MarTech industry.

Yearly Archives: 2021