Video Interview Archives - Page 4 of 4

In this episode:

Megan share’s the story of her career progression evolving from:
- Food photographer at Ponderosa Steakhouse, through her MBNA call center experience
- To her Digital Marketing exposure at one of the earliest Job Sites – the regional player: CareerBoard
- And ultimately through a few agencies before landing as the CEO and Co-Owner of Point to Point
She provides specific examples how to properly implement the holistic strategy of Marketing Automation and how to create accountability via marketing programs.
Lastly, Megan offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Felicia share’s the story of her career progression evolving from:
- Managing customer experience for all online consumer acquisition at America Online.
- Through her progression at American Express, where she was part of one of the first Programmatic Ad-buys focused on customer acquisition.
- And ultimately into Director of Marketing at First Energy Home – implementing eCommerce for products and services for First Energy Consumers.
She provides specific examples of the importance of user research and content development to support the customer journey.
Lastly, Felicia offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search.

In this episode:

Sally share’s the story of her career progression evolving from:
- Her first exposure to customer segmentation and customer service in first job with Dairy Queen!
- Through her progression at Merrill Lynch; with a private business that went public, a public business that went private…
- And ultimately into operating her own fractional CMO focused consulting firm
She provides specific examples of the importance of diving into the details of lead generation and measurement to calculate ROI
Lastly, Sally offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search

In this episode:

Heather shares the story of her career progression, evolving from:
- Her first exposure to startups at Lucent Technologies, New Ventures Group
- Through the progression of her exposure to MarTech and Data as a Service (DaaS)
- And then onto her Entrepreneur in Residence role at JumpStart, Inc.
She presents a case study of a successful Cleveland, OH based SaaS/DaaS company called Thrivable
Heather offers some excellent advice for both recent college grads and experienced pros, on how to differentiate yourself in a job search
Last, more observations on the critical role that data plays in enhancing career development and success in the MarTech industry.

In this episode:

Paul share’s the story of his career progression evolving from:
- A role in retail commerce to starting his own Search Marketing agency
- Through the progression of 3+ mergers and acquisitions into SaaS Product Development in the Local Advertising space
- And then onto his CEO role at Tiger Pistol
Paul presents specific case studies on Tiger Pistol’s differentiators in the marketing as a SaaS based “collaborative advertising” product
Paul offers his perspective on how to differentiate yourself in a job search, and provides insights into the impact of Data, Artificial Intelligence, and Machine Learning in MarTech

In this episode:

Jason share’s the story of his career progression evolving from :
- A Licensed Insurance agent at Progressive Insurance to a Paid Search expert
- and now to CEO of a eCommerce product and Digital Marketing agency
Jason offers his perspective on how to differentiate yourself in a job search as well as the critical importance of your personal & professional network.
Add some new music knowledge to your repertoire too!

Category Archives: Video Interview